1. Coca-Cola - Marketing and Advertising
The advert uses a selection of visual and technical codes within the narrative to communicate the intended message. The narrative portrays the average working day of both a young 1950s Grandpa and that of a modern day Grandson. ... To encourage the decoder to establish the narrative, the encoder has used a different visual colour filter for each side of the split screen, created to highlight the antithesis between the two. ... Mise-en-scène within the video is also used to support the narrative of juxtaposition. ... This theme of differences is further seen as the narrative portrays gra...
- Word Count: 2659
- Approx Pages: 11
- Has Bibliography
- Grade Level: Graduate